Tuesday, August 16, 2005

Marty's Up On TV--Donde Estan Los otros?

We are about 6 weeks out from the Mayor's race and Marty has been up on tv with a positive ad for about a week. His competitors are no where to be seen--begging the question: is this going to be a race for Albuquerque Mayor or not?

Despite what their egos may be telling them, Eric Griego and Brad Winter's name identification are probably at between 20 0r 30% each--meaning just about that amount of the electorate has heard of them.

People don't tend to vote for people they've never heard of.

No successful Mayoral candidate in recent memory has won without a significant television buy. Radio and mail are not an effective means of communication compared to television and don't let the other candidates tell you that they will get by on mail, yard signs, a field campaign or radio alone.

Maybe, just maybe they can keep Marty under 40% and force a runoff that would raise their name id via unpaid media.

I'm eagerly awaiting the results of the ABQ Journal poll on the Mayor's race that will come out post-Labor Day.

Also, where is the living wage campaign? When are they going up on TV? I bet about 15% of the electorate has heard about it. They need to get on the ball too.

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